Orchestrating Shared Value with RoundMap®
Welcome to the RoundMap® Podcast Series, Season 1 - Orchestrating Shared Value, where we explore the future of business through whole-system thinking and collaborative leadership. Shared value is the idea that companies can create economic success while benefiting society and the environment. Join us as we challenge conventional strategies and unlock new pathways to sustainable, purpose-driven success. Whether a leader, innovator, or change-maker, this is your practical blueprint for thriving in complexity.
For Season 1 of the RoundMap® Podcast, we embraced cutting-edge technology by using Google's Notebook LM to create vivid, lifelike conversations that bring our ideas to life. While these episodes are autogenerated, they’re rooted in our website's profound insights and content, delivering rich, thought-provoking discussions designed to inspire and inform. Each episode feels like you’re sitting in on a real conversation, sparking fresh perspectives on sustainable growth, leadership, and innovation.
Orchestrating Shared Value with RoundMap®
Why Starting with ‘Why’ is a Recipe for Failure—and How to Do It Right
Simon Sinek’s famous Golden Circle framework suggests businesses should "start with why"—their purpose or mission—before addressing how they achieve it and what they offer. While inspiring in theory, this approach often leads businesses astray, especially when it comes to addressing real markets and creating products that resonate with customers.
Here’s why starting with "why" fails—and how businesses can adopt a more practical and effective approach.